Legal
Last updated: July 24, 2026
Jarbug is a Shopify SEO app for merchants. We access your store data — products, theme settings, and shop contact information — to provide keyword research, AI-generated SEO pages, search analytics, and internal linking. We do not collect or process personal information about your store's customers.
Jarbug, Inc. (“Jarbug”, “we”, “us”, or “our”) provides an AI-powered SEO application for Shopify merchants. This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you. It applies to our website at jarbug.com, our Shopify embedded app, and related services (together, the “Services”).
Jarbug is a B2B app for Shopify merchants. We do not collect or store end-customer personal information — such as your store visitors' names, emails, addresses, or order details.
By installing or using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.
Jarbug is an AI SEO app for Shopify. After you install the app, we connect to your store and help you grow organic traffic by:
| Audience | What Jarbug does |
|---|---|
| Merchants (shop owners using the app) | Main users — we collect and process store data to provide the Services |
| Store visitors / buyers | Jarbug does not store customer names, emails, or order data. SmartPages and the internal linking widget do not create customer accounts in Jarbug |
From Shopify (via API, after install)
| Data | Purpose |
|---|---|
| Shop domain and store name | Identify the store and serve SmartPages |
| OAuth session tokens | Keep the app connected to Shopify |
| Staff user info (name, email) in session | Embedded app authentication |
| Shop owner email and contact email | Support and optional performance emails |
| Products (title, description, tags, images, prices, handles) | Keyword research, product matching, page generation |
| Theme info (logo, colors, navigation links) | Theme-matched SmartPages |
| Subscription and plan status | Billing and plan limits |
Generated and stored by Jarbug
| Data | Purpose |
|---|---|
| Brand profile (category, tone, USPs, etc.) | AI content generation |
| Keywords and SmartPage content (meta, HTML, FAQs) | SEO pages on your storefront |
| Search analytics (clicks, impressions, rankings) | Results dashboard via Google Search Console |
| Vector embeddings of products and keywords | Semantic matching (stored as numerical vectors, not raw text duplicates) |
From your storefront (limited — no buyer personal information)
| Data | Purpose |
|---|---|
| Page URL and H1 on theme pages | Internal linking widget (finds related SmartPages) |
| UTM parameters on product links | Attribution (e.g. utm_source=jarbug) — standard analytics, not personal identifiers |
When you use jarbug.com directly (outside the Shopify app), we may also collect account details you provide, usage information, and standard device and log data (such as IP address and browser type) to operate and improve the website.
We are explicit about what we do not collect:
We use merchant data to:
Where GDPR or similar laws apply, our legal bases include:
We use the following providers to operate the Services. We share only the data needed for each service and use these providers under their terms.
| Service | Data shared | Purpose |
|---|---|---|
| OpenAI | Product titles and descriptions, keywords, brand profile, content-generation prompts | AI embeddings, keyword ideas, SmartPage copy |
| Google Search Console | Store URL, sitemap, page URLs | Search performance analytics |
| Google Ads Keyword Planner | Seed keywords from your catalog | Search volume data (optional integration) |
| MongoDB Atlas | App data described in this policy | Database hosting |
| Neon (PostgreSQL) | OAuth session tokens | Session storage |
| Google Cloud Storage / CDN | Rendered SmartPage HTML, sitemaps | Page hosting and delivery |
| Google Cloud Run | App traffic (encrypted in transit) | Application hosting |
| Shopify | Billing and subscription data | Subscription management via Shopify App Pricing |
Relevant third-party privacy policies:
We do not sell your personal information. We share information only with subprocessors listed above, when required by law, to protect rights and safety, or in connection with a business transfer subject to this policy.
While the app is installed — we retain data as needed to operate the Services.
On uninstall — we delete MongoDB shop data, products, keywords, and jobs; purge SmartPages from Google Cloud Storage; remove ScriptTags from your theme; and delete OAuth sessions from Neon.
After Shopify GDPR webhooks (shop/redact, customers/redact, customers/data_request) — we complete final erasure within Shopify's required timeframe (typically within 48 hours of uninstall).
Backups — any operational backups may retain data for up to 30 days before automatic deletion.
Data is hosted on Google Cloud (including regions such as Singapore and the United States), MongoDB Atlas, and Neon PostgreSQL. All traffic between your browser, Shopify, and our servers uses TLS/HTTPS encryption.
Access to production data is limited to authorized personnel. We use technical and organizational measures designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
We do not intentionally sell merchant or customer data.
You can:
Depending on where you live, you may also have the right to correct, export, or restrict certain processing. We aim to respond to privacy requests within 30 days.
Merchants install Jarbug through the Shopify App Store. Shopify processes install and billing data under Shopify's Privacy Policy. Jarbug accesses store data only with the permissions you grant during installation. We do not access Shopify customer records or order history.
Jarbug uses artificial intelligence (OpenAI) to generate keyword suggestions and SmartPage content. Product catalog and brand information are sent to OpenAI for processing.
You can review content before or after publishing. AI-generated output may contain inaccuracies and should be reviewed for accuracy before going live on your storefront.
Under our OpenAI API agreement, data submitted through the API is not used to train OpenAI's models. OpenAI's handling of API data is governed by their Privacy Policy and applicable API terms.
When you connect Google Search Console, Jarbug accesses search performance data (clicks, impressions, rankings) for your store URLs to power the results dashboard.
When you connect Google Ads Keyword Planner, Jarbug uses the Google Ads API to read keyword planning data — including keyword ideas, monthly search volume, and competition metrics — to generate SEO opportunity reports. We request only the access needed for this purpose. We do not create, modify, or run advertising campaigns, and we do not access your billing or payment details.
Jarbug's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not transfer or sell Google user data for advertising. You can disconnect your Google account at any time and request deletion of associated data by contacting [email protected].
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion. We do not sell personal information. To exercise your rights, contact [email protected].
We process and store information in countries including India, the United States, and Singapore. If you are located in the European Economic Area, United Kingdom, or other regions with data transfer requirements, we use appropriate safeguards — such as standard contractual clauses where applicable — to protect information transferred across borders.
The Services are intended for businesses and are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated date. Where appropriate, we will notify you through the app or by email. Your continued use of the Services after an update means you accept the revised policy.
For privacy questions, access requests, or deletion requests, contact us at [email protected]. We aim to respond within 30 days.
You can also write to Jarbug, Inc., New Delhi, India.
See also our Terms and Conditions.